1/1/2023 0 Comments App snap tap send![]() Spotlight appears to have tremendous potential, especially with the 1 million dollars a day prize pool available to creators. At least for now, an excellent like-to-view ratio is anything over 7%. This fact may change as more people become accustomed to the platform as “liking” content in Spotlight is the one feature that still doesn’t feel entirely natural to the platform. Likes and shares appear to count much more positively on Spotlight than they do in TikTok®. The TikTok® video has 389k views, 38.5k likes, and 2,973 shares with an average watch time of 13 seconds on a 9.7s video. Rejected Snaps have been deleted in this screenshot.Ĭompare the Spotlight video in the screenshot with a TikTok® video around the same number of views. Videos that get rejected by moderators (which happens frequently) show up in the feed in the order you submitted them with no view count. The number from the highest viewed Snap is at the top as opposed to the total number of views (around 700k in this screenshot). These numbers are not public and only available to the creator. The image here shows the metrics offered to a creator on Spotlight. However, being successful on Spotlight feels different and much more akin to producing a viral TikTok® than anything else.Ī successful video on Spotlight is comprised of high watch times, likes, screenshots, and shares. It’s not uncommon for Verified profiles to get three to ten times their usual views with a good story. This happened when a story gets pushed to the top in the Discover feed, and it gets views outside the account’s current subscriber set. Historically, verified creators and discover publishers were the only accounts with the ability to go viral on Snapchat. ![]() Now videos submitted have the opportunity to go viral in ways they couldn’t previously. Unlike previous Snapchat norms, content submitted can continue to get views after the typical 24 hours window of expiration.
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